Social Media Image Sizes Guide
After you have created your website or built your Online Store, or if you are just creating social media images for the company or group that you work at, keeping track of all the social media image sizes can be a real challenge.
After all, different dimensions exist across the various social media platforms, and even within the same social network there are varying sizes to cater for.
That is why I created this Social Media Images Guide that you can refer to:
Contents
- Facebook Image Sizes
- Instagram Image Sizes
- Twitter Image Sizes
- Pinterest Image Sizes
- LinkedIn Image Sizes
- YouTube Image Sizes
- Social Media Images Tools
(last updated Dec 2020. This page will be continually updated)
Facebook Image Sizes
Facebook is the world's largest social network. Images on Facebook drives engagement with your content.
Image sizes can be a little confusing on Facebook, as Facebook crops your images to cater to different devices' sizes (e.g. Desktop, Mobile).
Covers
- Facebook Cover (Desktop): 820 x 312 px
- Facebook Cover (Mobile): 640 x 360 px (for best results, use 820 x 312, and keep important elements within 640 x 312 px)
- Facebook Video Cover: 1702 x 630 px
- Facebook Event Cover: 1920 x 1080 px
- Facebook Group Cover: 1640 x 856 px
- Facebook Profile Photo: 180 x 180 px
Posts
- Facebook Post: 940 x 788 px
- Facebook Video Story: 1080 x 1920 px
Ads
- Facebook Ad: 1200 x 628 px
Instagram Image Sizes
Instagram is THE visual Social Network, and we're now well accustomed to the famous square image. Instagram Stories are also the big thing now, so consider the image dimension when creating them.
Covers
- Profile Picture: 110 x 110 px
Posts
- Instagram Post: 1080 x 1080 px
- Instagram Video Story: 1080 x 1920 px
- Instagram Highlight Cover: 1080 x 1920 px
- Instagram Story: 1080 x 1920 px
Ads
- Instagram Ad: 1080 x 1080 px
Twitter Image Sizes
Twitter is the place where conversations take place online. While it started as a text only micro-blogging tool, it evolved to include images and videos for better engagement.
To make your Twitter page stand out, make sure that your Twitter Header Image is larger and contrasts against your Profile Photo.
Covers
- Twitter Header: 1500 x 500 px
- Twitter Profile Photo: 400 x 400x px
Posts
- Twitter Post: 1024 x 512 px
- Twitter Card: 1200 x 628 px
- Twitter Video (Square): 720 x 720 px
- Twitter Video (Landscape): 1280 x 720 px
- Twitter Video (Portrait): 720 x 1280 px
Ads
- Twitter Ad: 1600 x 400 px
Pinterest Image Sizes
Pinterest is the platform where curation of images and sharing takes place. Have you known someone who has planned their wedding, or home renovation project using Pinterest? I sure have!
When it comes to Pinterest images, you will have to consider vertical (portrait) images as Pinterest was designed to cater for tall images rather than wide images.
Covers
- Pinterest Profile Picture: 165 x 165 px
- Pinterest Board Display Image: 222 x 150 px
Posts
- Pinterest Graphic: 735 x 1102 px
LinkedIn Image Sizes
LinkedIn is the leading Professional Social Network by far. While you don't expect to be sharing or browsing cat photos on this network, having a beautifully designed Cover and well shot Personal Profile image will help you stand out amongst the crowd amongst recruiters (and get hired!).
Covers
- LinkedIn Company Cover: 1128 x 191 px
- LinkedIn Company Logo: 300 x 300 px
- LinkedIn Personal Cover: 1400 x 425 px
- LinkedIn Personal Profile: 400 x 400 px
Posts
- LinkedIn Post Image (Desktop): 1200 x 1200 px
- LinkedIn Post Image (Mobile): 1200 x 628 px
YouTube Image Sizes
None of us are strangers to YouTube, where some of us spend hours watching videos after videos (thanks to YouTube's smart algorithms and suggestions).
Creating a great video doesn't guarantee your video will be watched. You will have to catch the attention with eye-catching thumbnails.
Covers
- YouTube Channel Art: 2560 x 1440 px
- YouTube Channel Profile Image: 800 x 800 px
Posts
- YouTube Thumbnail: 1280 x 720 px
- YouTube Standard Video: 1280 x 720 px
Ads
- YouTube Display Ads: 300 x 60 px
- YouTube Overlay Ads: 728 x 90 px
Social Media Images Tools
Phew! That was a lot of information. Did you get all of that?
If you create images and videos in advanced tools like Photoshop or Adobe Premier, referencing dimensions of each social network and their requirements will certainly help! Refer to this infographic to never skip a beat!
If you are a solopreneur or part of a small team, or is not design savvy, creating social image images can be real challenge!
A FAR EASIER way is to simply use an image editing tool that caters for all these sizes. They even have pre-built templates to get you started in no time!
Here are some suggestions. All these tools are web-based tools that you can use in your browser - no downloads required.
Tools Mentioned
Crello
Crello is an easy to use, web-based image creation tool that you can use to create your social media images.
You can not only select from preset dimensions from each social media channel, but there are also beautifully designed templates that you can start off with instead of a blank canvas.
Once you start off with a template, you can make changes entirely to it.
Change background image, edit text, add objects and more.
Once you have created your ideal image, you can also resize your design fairly easy to other social media sizes, instead of starting from scratch!
Stencil
Stencil is another tool that you can use to create social media images.
Select from one of the templates based on the social media channel. Premade designs will be available, which you can edit all aspects of the image easily via the editor.
Once you have created your image, you can resize it to other social media dimensions easily.
Just like that, your image will be "smart resized"!
Glorify
Glorify is a wonderful image editing platform. With their ecommerce focus, you can be sure your images will be "glorified" using it!
Again, select from one of the social media sizes.
There are numerous elegantly designed templates that you can choose from. You won't be starting from a blank page!
Once you start off with a template, all elements of the image is editable. Change background, font, colors, add icons, shapes, your own images.
Once you are ready, you can also resize your image to dimensions for other social media platforms.
RelayThat
RelayThat is a unique social media tool that takes on an entirely different approach.
You simply specify your text, colors, images, and RelayThat will iterate NUMEROUS dimensions for all the various social media platforms, as well as different designs for the same dimensions.
Magic resize is the key selling point of RelayThat. You almost don't have to lift a finger! This is a real time saver.
The downside to this approach is the images are not easily customizable - you rely on the platform's inbuilt designs.
You can still select from the numerous templates available for any dimension that you choose.
